Mediaworks - Search Engine Optimization (SEO) - Search Engine Marketing (SEM)

Since 1995, MediaWorks has provided managed services for our clients using Yahoo! Search Marketing (formerly Overture), Google Adwords, MSN adCenter and other top Pay-Per-Click (PPC) search engines. We understand what it takes to drive "qualified" traffic to your website using these services and how to convert Pay-For-Placement (PFP) or PPC traffic into customers.

We know that choosing relevant terms, keeping current with ongoing rule changes, writing enticing and effective titles/descriptions, and managing a monthly marketing budget while maintaining desired positions requires a complete managed system.

Through key phrase research, statistical visitor analysis, pricing strategies and years of experience, our services allow you to achieve the maximum number of qualified visitors for the least amount of money.

Our Pay-Per-Click management services will:

Save you time and money
Allow you to control your monthly advertising budget
Provide you the broadest possible exposure to all PPC affiliated Search Engines. (Google, Yahoo, AOL, MSN, Lycos AltaVista, etc.)
Expose your products or services to qualified prospects who are most likely to be ready to make a purchase decision and bring you qualified website traffic in the shortest amount of time.

Pay Per Click Advertising

Over 85% of all visitors find your website from a Search Engine. While being listed in the natural listings in the Search Engines is ideal, you may have a company that is just starting out, in a highly competitive market or just not showing up in the rankings. The quickest way to make yourself seen is with a Per-Per-Click ad campaign. In just minutes you could be seen in the top position in the search engine results. You control what keywords your ad shows up for and with the various budgeting tools available you can control exactly how much you spend on advertising.

What is Pay-Per-Click?
Businesses bid to be placed at or near the top of search engine results for a particular keyword or phrase. It's called "pay-per-click" because that's exactly what the company does: it pays a specific amount to the search engine itself each time a person clicks on the listing. Because you are bidding against other competing companies, the more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose. Keywords can cost anywhere from $.05 to $50 per click for some of the more competitive terms.

Google, Yahoo and MSN reach over 90% of all web surfers, and it is no coincidence that each one offers a PPC advertising system. What would you pay to reach 1 million users? 10 million users? 50 million? And how much would it cost you if those users saw your ad but didn't click on it? When users see and click on your ad, it is because they are looking specifically for what you are offering! A pre-qualified prospect!

Our services are designed to get your name and product/service in front of those visitors. We can work with you to develop ad copy that will deliver. While PPC advertising is all about get people to see your site; the next step is converting those visitors into buyers. This is where MediaWorks sets itself apart from the competition. What happens once the user clicks on your ad? Take a look at our conversion services that make your site sell for you.

Don't let another lead pass your website by... call us today or contact us for your FREE B2B SEO. An informed and intelligent representative is waiting to provide you with the best advice and service.
Call (866) 633-4295 today.

Audit Services

Do you have an existing PPC campaign? Is it not delivering the results you want? MediaWorks can analyze your PPC accounts and offer recommendations for writing ad titles and descriptions, increasing click-through rates and finding those keywords that are getting searches that are not in your campaigns.

The most successful campaigns have a large number of keywords focusing on all aspects of the search process. Web searchers fall into one of three categories:

Looking for information - This phase of the process has a high search volume, with searchers looking for credibility in the ad copy, and the opportunity to help frame the buying decision.

Actively shopping - This consumer is looking for brand names, and particular preferences (color, size, different options).

Buying - The Holy Grail of PPC, this searcher knows what they want and they are determined to get it. This is the customer that is looking not only for a specific brand but a precise model number as well.

Each of these potential customers represents a different opportunity for your company to get in front of them on different levels. As the visitor progresses along the path moving from a looker to a buyer, your PPC campaign should change along with them.

As you start this evolution in Search Engine Marketing, be aware that the number of total searches, search terms and conversion rates will change drastically. On the beginning level there will be a great number of searches on a large number of terms but with a low conversion rate. Farther along the process, the number of searches and terms will decrease but the conversion rate will grow because of the detailed nature of the search.

MediaWorks will walk with you as you make this journey, helping to update your PPC campaigns to take advantage of all aspects of the buying cycle.

Maintenance/Management

One of the most important facets to any PPC campaign is the ongoing management and maintenance of the accounts. This breaks down further into bid management and analysis of keywords and ads.

It is very easy to see your budget for the month disappear in only a couple days. With some bids for keywords at $10.00 or more, you need to be assured that someone is watching your accounts. At MediaWorks we conduct a bi-weekly examination of your bids unless historical analysis shows greater attention is needed.

Additionally, we will help you continue to modify your ad copy, titles and urls to achieve the highest possible conversion rates for your campaigns. Whether your account is 1 PPC engine with 10 keywords, or multiple campaigns with hundreds or thousands of terms, we can help you maximize your return on investment (ROI).

Pay Per Click (PPC) Campaign Management Services Include:

Bi-weekly bid management
Budget management
Keyword research
Ad copy editing
Ongoing campaign assessment
Click fraud negotiations
Personal account managers
Competitive analysis
Detailed campaign analysis and reporting
Opportunity identification
Online sales tracking

Linking

If you have a high quality website with a significant amount of existing web copy/content but few organic search engine rankings, you're probably in the market for a linking program.

In addition to driving more traffic to your site naturally, a well-executed linking program can help improve your organic search engine listings in the major search engines, including Google, Yahoo! and MSN.

Each incoming link that you acquire, whether it be to your homepage or an internal page, counts as a "vote" for that page in the search engines eyes. So the more quality links you have, the more popular your site appears to the search engines.
Of course, there are some guidelines to follow when acquiring incoming links and that's where MediaWorks comes into play. We know the best methods of getting you quality text links from relevant, topic oriented websites.

Benefits of linking:

Additional sources of traffic to your website
Possible improvements in organic search results
Additional exposure/branding opportunities.

Resources

Search Engine Optimization 101
Learn how the Google, MSN, Yahoo! and AskJeeves/Teoma Search Engines work. Discover common SEO techniques, including tips for on-site optimization methods.

Search Engines
Background data on the most popular search engines, including: Google, MSN, Yahoo and AskJeeves/Teoma.

There are currently only 4 major sources of search engine results - these include Google, MSN, Yahoo/Inktomi and Ask.com. Each of these engines shares their data and search results with other partners (ie: Google -> AOL), but in general, these are the primary 4 engines feeding most other search engines.

By no means does this include all of the search engines out there, but it covers the majority of the traffic-generating search engines. The others are far behind in terms of the number of daily users and queries.

Other search engines might include: metacrawlers/metasearchs, news, pay-per-click, shopping, multimedia, specialty, country-specific or kids only search engines.

A successful search engine plan, depending on the scope and subject matter of your website, should include a varied mix of all types of search engines.

SEO Glossary of Terms
A complete list of keywords and popular phrases for the SEO and Search Engine marketing industry. Learn what terms such as "algorithms" and "cloaking" are.

Free SEO Tools
Free SEO Tools to help your Search Engine Optimization and marketing efforts.