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public relations |
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Did you know that the investment in a good public relations
campaign is said to have 4x the impact compared to the same
amount spent on print advertising? Whether it’s a small mention
or a full feature article, good public relations picked up
by trade journals in your key markets can yield significant
readership and response.
MediaWorks maintains an editorial database which is consistently
updated so each editor receives product information relating
to their area of expertise.
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MediaWorks sends out custom press releases personally
addressed to each editor and their magazine. This personal
approach helps your release stand out from the hundreds
being sent in on a regular basis.
Each release also has links to high resolution images,
word docs, spec sheet PDFs, application photos and
contact information at the manufacturer. All releases
are posted on our exclusive Editor’s Mart website,
which editors helped design, and listed for three
months at no additional charge.
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Public relations needs to be measured to determine ROI, just
like advertising. MediaWorks provides full reporting capabilities
on every press release sent out. If we blast out over your
own customer list we will provide an excel spreadsheet with
the bounces so you can remove or update on your own records.
Our telemarketers will also contact the bounced list and update
the emails if desired, then resend the release.
Click on image for a
larger version
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From distribution to copy editing, image enhancement, to our
Editor’s Mart website and the bi-annual Editor’s Tour, MediaWorks
can get your new products or corporate story in the right hands.
Get started today - contact MediaWorks
at sales@industrialmediaworks.com or (480)
902-3392.
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