| Why They Work: Consumer Behavior |
Click here to view a sample
TDK-Lambda IMPACT Movie!
People love Television!
People love their TV! We love watching the Discovery, Biography and Learning Channels.
Impact Movies take your boring and hard-to-understand printed material and create an informative and engaging multimedia experience. People love to LEARN, but let’s face it… we’re lazy. As a result, Impact Movies GET WATCHED. Your own WebTrends reports will prove this out.
The most common use of an Impact Movie is to spread your Strongest Message Possible (SMP) to your market and prospects. The goal (for most movies) is to arrange a sales meeting: either in person, by telephone or online webinar.
Nothing is more Effective
Impact Movies are not cute little 'flash videos'. They are probing messages built upon a Solution Selling Model. It helps people understand the problems they currently have and why they need your solutions right now. Its multimedia characteristics ensure that people will listen-to and understand your message.
Desired Action
At the end of the movie, we encourage the viewer to take a "desired action".
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filling out a form |
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loading specific pages of your website automatically |
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downloading a white paper or article |
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free samples or a trial offer |
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completing an ROI analysis |
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or whatever else you could possibly want your viewers to do (that’s legal of course). |
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scheduling an appointment |
Most often, Customers enter their contact information in a custom-built form that automatically forwards their data to anyone you wish for immediate action.
Viral Marketing at Its Best
Impact Movies report a very high forwarding rate. They get emailed and watched throughout your prospects' companies. With an Impact Movie, it's likely that at your next sales appointment, EVERYONE in the room will have seen your strongest and most persuasive message -- prior to your meeting with them.
Many Uses
Your same Impact Movie can be used over 20 different ways. We will create customized versions of your movie for use with emails, trade shows, laptops, CDs, kiosks or however else you wish to use your movie.
Buy it Once – Use it for Years
And, unlike other sales programs that are run just once, your Impact Movie can be updated and modified. Your ONE-TIME investment with MediaWorks will last for years.
So how much does all this cost?
NOTHING
How can that be? You are already spending funds on sales and marketing programs. Our clients are successful because they are simply reallocating their existing marketing funds. They are allocating resources to increasing the Exposure and Understanding of their message and fixing their sales process along the way.
Most advertisers let MediaWorks leverage their total advertising spend. The bundled savings with other accounts reduces their overall cost for items such as Impact Movies and our other services.
Get started today - contact MediaWorks
at sales@industrialmediaworks.com or (480)
902-3392. |