Mediaworks - Media Monitoring

MediaWorks provides the best of two worlds! Print and Internet media monitoring.

As a one-stop-shop public relations solution, MediaWorks can take your B2B press activity to the next level. From design of your press release to distribution, hosting, reporting to global tracking, nobody has the full suite of services packaged together.

Below you will see to types of reporting on your press activity. The first is an example of a summary report from press releases picked up from print journals and the others are samples of our global Internet monitoring charts.

Print journal media monitoring report w/ ROI:

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Internet media monitoring:

Sample Charts - Below is a series of Graphs capturing competitive intelligence for a sample company "Lambda Americas" and competitors.

Benchmarking is important to determine value and ROI as the year progresses and press activity is distributed to the various services and mediums.

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Last 12 months - International
This graph analyzes the international press on Lambda over the past 12 months, breaking down the International Press by country (as you can see, the majority of the press is in the US – but there is a substantial amount of recent press in Germany – DE).

This is an area graph (one of our graphing "style" options representing a number of hits by geometrical space).

Last 3 months – Competitive Benchmark
This graph benchmarks Lambda’s press to that of Power-One and Astec, over the last 3 months (broken down by week). Unlike the 'area' style graph, this is in 'line' style, which better allows you to see where one company’s press diverges from the rest of the pack.

Last 6 months – Competitive Aggregation
This ‘pie’ style chart measures press traction, as an aggregation over the past 6 months, allowing you to quickly and visually grasp the overall media penetration in relation to your key competitors.

3 Month Press Matrix
This spreadsheet shows you all the publications which have mentioned Lambda Americas in the past 3 months, broken down into weekly columns – and is a good indication of who you should build continuing relationships with.

Competitive Intelligence Press Matrix- Last 5 days
This Press Matrix indicates press sources who have written articles that mention either Astec or Power-One that DO NOT mention Lambda – this is a list of publications which it would be wise to start cultivating a relationship with.

This is a perfect hit-list for any new outgoing press releases.

Let MediaWorks manage your media monitoring needs and include our press release capabilities at reduced costs. Give us a call at (480)902-3392.