Mediaworks - Search Engine Optimization (SEO) - Website Conversion Analytics

Improving website conversion can significantly improve your bottom line

The main objective on every commercial site should be to "increase revenue". During the process of building a website, many commercial sites lose track of this objective. This problem begins in the early stages of the web site design when competing forces determine the look and feel of the site while others forces worry about building traffic. In the end you have a nice looking site that does not sell. The problem is no one is buying.

MediaWorks B2B SEO pinpoints the site issues that are not working. Where your site is not working and why your site is not converting your visitor into a lead or a sale. This diagnostic study asks a series of questions regarding conversion factors. Through these questions, our team will identify specific problems with your site and provide a "blueprint" of solutions that when applied, will help improve your conversion rate. Conversion rate increases equal sale increases.

As an example:

What is your website's Value Statement?
What separates your company from your competition?
Has a clear problem/solution process been communicated on your site?
Does your home page have a strong enough "hook" to seize a prospect's attention within five seconds?

In addition to the Conversion Study we can also conduct a thorough review of your product offerings, pricing, service, and support in comparison to your major competitors. This report can help identify why your competition is walking away with your sales.

MediaWorks will offer a free Level 1 B2B SEO for anyone who would like to provide us with information about your site. Please fill out our form and we will provide you with our free diagnostic. But you have to take the first step to improve your site, conversion rate and bottom line.

Don't let another lead pass your website by... call us today or contact us for your FREE B2B SEO. An informed and intelligent representative is waiting to provide you with the best advice and service.
Call (866) 633-4295 today.

Improve Your Conversion Rate

Conversion - From Latin convertere to turn around, transform, convert, from com- + vertere to turn

One of the cornerstones of Internet marketing is the idea of conversion. What is conversion, you may ask? Conversion is a visitor taking an action that you designate on the page. There are several types of actions available to the user, ranging from filling out an online form, buying a product, or as simple as clicking on a link.

Eight Truths of Conversion

If you offer a link make sure it works - There is nothing more frustrating to your visitors that a link that, when clicked, goes to a page that the user didn't expect or worse yet doesn't work at all. Check your links and make sure to deliver what you promise.
Don't distract your visitors - When users come to your site they come for a reason. They are looking for something specific whether it is an article, information about a product or service or calendar of events. Don't distract your visitors, from taking the action you want them to take by overwhelming them with too many options on your site.
Create Specific Landing Pages - Don't adopt a one-size-fits-all approach for directing traffic to your site. Create specific landing pages that address your keywords/phrases that drove the user to the site in the first place and use those pages to reinforce your message. Users are 60% more likely to take an action on a page if it is directly related to the content they were searching for.
Keywords Must Rule -The very words your visitors type into the search engines must also be the words that appear on your landing pages. This not only improves rankings in the search engines, it reinforces your message to your visitors and validates their coming to your site. The most effective way to use keywords is to place them in obvious areas; your headlines, calls-to-action and hyperlinks.
K.I.S. & S. it (Keep It Short & Simple) - This mantra should be kept at the fore front of your mind as you write your website copy. The great majority of your visitors WILL NOT READ YOUR SITE'S COPY! No matter how compelling it is. The web is a medium designed for scanning; make it easy for your visitors to find what they are looking for by breaking up your copy into small digestible bits of information, highlighting keywords and phrases, making them obvious to your visitors.
Provide reassurances - These small phrases placed strategically on your site are invaluable to influencing action: We value your privacy; Shop with confidence; Exchanges are easy. Just because you think that these ideas are presented on the site, that isn't enough. They must appear in the places where visitors are going to take the action. Ask yourself what questions your visitors may have and how you would answer them in order to help drive the action.
Make your site stand out - What differentiates your site from your competitors? If you both offer them same products for the same price, what sets you apart? Do you offer free shipping, a generous return policy, special discounts for returning customers? Make your case for your site over your competition. Tell the visitor why you are the better choice.
Be available for questions - even the best websites can't answer everything that may come up. Give your visitors a way to contact you either by phone or email. You will be amazed by the questions that come your way and the opportunity to emphasize your company as the place for your customer to get the information/products they need.

Visitor Conversion Studies

Website Conversion - the process of getting a website visitor to take a specific action

What does it take to make someone so something they may not have intended to do? Well, that is what conversion study is all about, finding out how to make the user take a specific action.

Research has shown that 60% of websites do not know their conversion rates. How do you improve your site's performance if you do not know your site's conversion rates? What do you do when your site visitors don't take the desired action? What do you want your visitors to do? How are they going to do it?

Converting your visitor is the ultimate goal of any website. The wanted action could be:

Selling a product or service
Subscribing to your newsletter
Taking a survey
Downloading a piece of software
Clicking on a link

Some of the basic points that make for successful conversion are:

Your website should be quick to load. The next site is a click away. If your site loads slowly your visitor clicks away and you have lost a potential customer. Make sure to optimize your graphics and any animations to decrease the page weight and speed up your load time.
State your case clearly and quickly. Let your visitor know what your site is about in a few words. Don't go rambling about your achievements. That can come later. Give the visitor what he is looking for upfront.
Arrange your content in an easy to understand way. Whether you are using Tables or CSS for site design, make sure your content is arranged in such a way that the visitor moves from one section of the site to another without confusion or frustration.
Include testimonials and credibility indicators throughout your site. This builds an element of trust. Visitors may not click to see this information specifically but the fact that they are there builds credibility.

Please check you site for bad grammar or typos. Ask somebody to read through your content and point out grammatical errors and typos. These kinds of errors make a site look sloppy and untrustworthy.